- The Pep Boys Indy Racing League in the US has appointed Wieden & Kennedy to handle its advertising.
- The Pep Boys Indy Racing League in the US has appointed Wieden & Kennedy to handle its advertising.
Billings for the account were not disclosed but Wieden & Kennedy will handle all advertising, marketing and promotional efforts for the League, including television, print, internet and point-of-sale.
Pep Boys, the US automotive retail chain, began sponsoring the Indy Racing League in January.
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