Pepsi creates interactive vending machine

Pepsi Max has launched a vending machine, which lets fans receive an ice-cold can of the drink in exchange for showing off their football skills.

Fans can practise keepy-uppies in exchange for Pepsi
Fans can practise keepy-uppies in exchange for Pepsi

The #futbolnow vending machine launched internationally in time for the brand’s World Cup 2014 campaign. Using motion-sensor technology, fans can challenge the drinks company’s all-star squad to 30 seconds of football challenges.

International football stars Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and Leo Messi all feature within the interactive experience. Players can also get a chance to earn bonus time on the game and appear in the Hall of Fame in their location.

Altogehter, 17 machines have been sent out to locations across the globe, including Argentina, India and Vietnam.

Pepsi’s World Cup campaign began in January and will run throughout the year. On top of the vending machine concept, the drinks company have teamed up with musical artistes such as Timbaland and Rita Ora to produce a football-themed album entitled Pepsi Beats of the Beautiful Game.

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