Pepsi Max "Fizz to life" by AMV BBDO

Football legends Lionel Messi and Paul Pogba cause havoc in a fan's bedroom for Pepsi's latest Uefa Champions League Football campaign.

Set to a bespoke track, Rotate by Becky G and two-time Grammy nominee Burna Boy, "Fizz to life" begins as a student works in her room, before opening a can of Pepsi Max, which prompts her posters of footie icons – including Dutch player Shanice van de Sanden and Borussia Dortmund winger Jadon Sancho – to come to life.

The group engages in a surreal game of football inside the woman’s posters and magazines, eventually moving the game onto her laptop. It ends as Messi steals her can of Pepsi Max and runs out of frame. It was created by Andy Vasey and Dan Warner, and directed by Raine Allen-Miller through Somesuch.

Pepsi Max first recruited Lionel Messi and Paul Pogba for its "Play never stops" campaign in February last year, which was created to mark the start of the Uefa Champions League knockout stages. 


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