Pepsi Max "Play never stops" by Abbott Mead Vickers BBDO

Messi, Salah, Pogba and Sterling battle it out for the last can of Pepsi Max in hyperactive 60-second spot.

"Play never stops" stars footballing legends Lionel Messi, Paul Pogba, Mo Sarah and Raheem Stirling facing off and showing off over a can of Pepsi Max.

As the footballers snatch the can from each other, the action shifts abruptly from scene to scene – including a nightclub, a barber shop and backstage at an awards event – via a frenetic series of quick-cuts. The film is set to Presidente by Wost featuring Ginette Claudette.

The work, which supports Pepsi’s partnership with the Uefa Champions League, will appear in more than 80 countries.


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