AgencyAbbot Mead Vickers BBDO
SectorFood and Drink, Soft drinks, Media / Entertainment Brands and Sport brands
Messi, Salah, Pogba and Sterling battle it out for the last can of Pepsi Max in hyperactive 60-second spot.
"Play never stops" stars footballing legends Lionel Messi, Paul Pogba, Mo Sarah and Raheem Stirling facing off and showing off over a can of Pepsi Max.
As the footballers snatch the can from each other, the action shifts abruptly from scene to scene – including a nightclub, a barber shop and backstage at an awards event – via a frenetic series of quick-cuts. The film is set to Presidente by Wost featuring Ginette Claudette.
The work, which supports Pepsi’s partnership with the Uefa Champions League, will appear in more than 80 countries.