Pepsi Max "the unbelievable game" by Abbott Mead Vickers BBDO

Pepsi Max has released another online film from its "unbelievable" campaign. Abbott Mead Vickers BBDO created the ad, which features an acrobatic football team. The team – comprising freestyle footballers and free-runners – play on a pitch with a disguised inflatable surface, meaning they can astound passers-by with all manner of tricks. Previous ads in the campaign included free-runners completing a loop-the-loop on foot. The work was written by Gary Lathwell, art directed by Richard Peretti, and directed by Frank Sauer and Sebastian Linda through HSI.