Pepsi Max has created a YouTube channel where it will post videos every week showing people performing unbelievable feats. Abbott Mead Vickers BBDO created the campaign. The first film shows the parkour performer Damien Walters running a loop-the-loop. In addition to the digital campaign, Pepsi has arranged outdoor executions that include Vine videos, as well as an augmented-reality bus shelter in London. The work was written by Gary Lathwell, art directed by Richard Peretti and directed by Selena Miles through Little Dot Studios.
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