Pepsi Max viral features model Kelly Brook

LONDON - Pepsi has launched a digital campaign for its Pepsi MAX QR codes promotion to support the above the line campaign backed by model Kelly Brook.

Brook is starring in a 60-second digital film created for Pepsi MAX by digital agency Graphico.

The film is being used for online ads and activity across a number of digital media channels including Facebook,  Sky Sports network, FHM and The Sun while also appearing on the PepsiMAX web and mobile sites.

The video is part of the campaign to promote QR codes recently introduced onto the entire 400 million packs of Pepsi drinks. The QR codes were launched by Pepsi last month as a gateway to a specially created microsite. Consumers snap the code panel using their mobile and the QR reader connects the handset to the site.

Pepsi consumers can choose to watch video clips and free mobile games and other free content each day.