Pepsi names new head of marketing for North America

LONDON - Pepsi-Cola has named Dave Burwick as its senior vice-president of marketing and chief marketing officer, following the appointment of Dawn Hudson as president of the cola maker's North American operations.

Burwick will see his brief broadened to take responsibility for carbonated and non-carbonated brand marketing, innovation, marketplace initiative development and consumer insights. Previously, he was senior vice-president of marketing carbonated soft drink brands, most recently overseeing the announcement of Pepsi's latest variant, Pepsi Blue.

Pepsi's announcement follows that of its rival Coca-Cola, which named Chris Lowe to the new role of chief marketing officer of its US business in May this year.

Burwick has been with Pepsi since 1989. He joined the company from Harvard Business School and has held several brand marketing positions. "Dave just gets it," Hudson said of Burwick's promotion. "His experience, marketing savvy and gut instincts are priceless assets -- as are his creativity, negotiating skills and leadership ability. Dave is everything we could want in a chief marketing officer."

Hudson, who was promoted to the president role on June 7 from her position of senior vice-president of strategy and marketing, announced several other marketing promotions.

Randy Melville has been named vice-president of multiculturalism and strategic initiatives; Cie Nicholson becomes vice-president of flavours; and Katie Lacey takes on the role of vice-president of colas and media. All will report to Burwick.

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