Pepsi "now is what you make it" by 180 LA

Pepsi’s campaign ahead of the 2014 Fifa World Cup features several international players, but the star is a young boy who makes music with his surroundings. 180 LA created the spot, in which a young boy rattles fences, beeps horns and hits empty glass bottles to create sounds which combine and play on loop to re-create David Bowie’s We Could Be Heroes. The work was written by Joe Beutel, art directed by Jaclyn Kritch and directed by Johan Renck through Reset.


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