SoBe Pure Rush contains naturally stimulating ingredients such as caffeine, guarana and ginseng, and will be available in the UK in two variants.
The product will be distributed by Britvic, which handles PepsiCo’s drinks portfolio in the UK.
Global sales of the SoBe brand have so far amounted to £570 million.
Britvic already works with CHI & Partners on the advertising for its Drench brand, for which it created last year’s "cubehead" cinema ad.
Britvic also has a relationship with a number of other agencies in the UK, including Abbott Mead Vickers BBDO and Bartle Bogle Hegarty.