Pepsi has enlisted Man's Not Hot artist Big Shaq (otherwise known as comedian Michael Dapaah) in its first campaign by Mother London, which was appointed by the brand last year.
"The ting goes pop," narrator Dapaah begins before listing all the noises a freshly poured can of Pepsi makes, to the tune of a hip-hop beat. "PopFizzAh" comes alongside outdoor activity, which shows a Pepsi can alongside onomatopoeic sounds such as "clink" and "fizz".
According to the brand, Dappah is set to appear in more campaign content throughout 2021 alongside a yet-to-be-unveiled roster of athletes and artists.
The brand has a reputation for working with UK-based grime artists, as seen in Pepsi Max’s "Christmas refreshed" ad (created by Truant) which starred rap artists Kamakaze and TrueMendous.