Pepsi redesigns bottle after 17 years

Ergonomics are being put to the fore with Pepsi's first redesigned bottle in 17 years as it introduces a contoured lower half to make it easier to grip.

Pepsi redesigns bottle after 17 years

An enlarged version of the globe logo and a shorter label are being introduced to make the bottle more aesthetically pleasing.

Brand: Pepsi

Client: Angelique Krembs, VP-marketing

Agency: In-house

Creative: Mauro Porcini