Hoping to equal the success of its Spice Girls promotion, Pepsi has
signed teen band Boyzone to front its new summer campaign.
The collector scheme, created by Claydon Heeley, offers consumers a mini
radio in return for 30 ring pulls. The push will be supported by a TV ad
through Abbott Mead Vickers BBDO, which shows the band performing.
The promotion, which breaks at the end of the month, will also feature
on the Pepsi Chart Show Event on Channel 5 and on Capital Radio, which
broadcasts the show.