Pepsi

Hoping to equal the success of its Spice Girls promotion, Pepsi has signed teen band Boyzone to front its new summer campaign.

Hoping to equal the success of its Spice Girls promotion, Pepsi has

signed teen band Boyzone to front its new summer campaign.



The collector scheme, created by Claydon Heeley, offers consumers a mini

radio in return for 30 ring pulls. The push will be supported by a TV ad

through Abbott Mead Vickers BBDO, which shows the band performing.



The promotion, which breaks at the end of the month, will also feature

on the Pepsi Chart Show Event on Channel 5 and on Capital Radio, which

broadcasts the show.