Pepsi's new campaign asks: will Paul Rudd make it into space?

Actor reunites with Ant-Man co-star in comic tale of two hapless astronauts.

Pepsi has launched a spot starring Paul Rudd and Michael Peña as a pair of astronauts who make a last-minute dash to stock up on Pepsi Max as their spacecraft is about to blast off.

"No can left behind" was created by Abbott Mead Vickers BBDO, which developed Pepsi’s new brand positioning "For the love of it" that launched earlier this year.

It was written by Rob Turner and art directed by David Westland. The film was directed by Taika Waititi, who shot Thor: Ragnarok and Hunt for the Wilderpeople, through Hungry Man.

Rudd and Peña previously starred in Marvel films Ant-Man and its sequel Ant-Man and the Wasp, while Waititi and Rudd both appeared in Avengers: Endgame.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content