'Perfect Day' Rood joins Tomboy Films

Gregory Rood, the director of the BBC's award-winning "Perfect Day" ad, has joined Tomboy Films after taking a ten-year break from the UK advertising industry.

Rood's past work also includes a Nike ad starring Eric Cantona that spoke out against racism, and a Walkers crisps ad starring the Brazilian footballer Romario.

A founder member of the creative design collective Tomato, Rood was formerly signed to The Paul Weiland Film Company. He left the UK almost a decade ago, returning to his native New Zealand for family reasons.

He now plans to re-enter the UK ad scene with Tomboy Films, which already boasts the directors Shane Meadows, John Madden and Mark Mylod on its roster.

Rood said: "I was very impressed with Tomboy Films' eclectic range of directors and even more with the variety of films the company makes. I am looking forward to working with creatives again on commercials."

Tomboy's founder, Glynis Murray, said: "I was thrilled when Gregory said he wanted to join Tomboy Films. I have always admired his work."

Rood, whose "Perfect Day" ad in 1997 is said to have been responsible for earning the Corporation an extra £2 billion in funding, has also worked on a number of high-profile ads for Sony, Vauxhall and Philips.