Pernod Ricard calls £50m media review

Pernod Ricard has called a £50 million media planning and buying review across six of its most important European markets.

The review includes the UK, where Vizeum holds the £6 million account and covers brands such as Jameson, Jacob's Creek, Martell and Tia Maria, in addition to Pernod. The other markets included in the review are France, Germany, Italy, Spain and Ireland.

Pernod's decision to review comes just over a year after Vizeum won the UK business after a pitch was instigated by Pernod Ricard's acquisition of Allied Domecq. Vizeum managed to fight off the incumbent shops, ZenithOptimedia and Media Planning Group.

Sources suggest the review was called by Pernod's central procurement department, and is motivated by a desire to make savings. Agencies have received briefs ahead of a pitch process, which is likely to happen in September.