Pernod Ricard calls on M&C Saatchi for Martell VS campaign

M&C Saatchi Sport & Entertainment has won the contract to deliver a series of music-and-food experiences for French cognac brand Martell VS.

Jamie Cullum and Raymond Blanc
Jamie Cullum and Raymond Blanc

As part of an integrated marketing campaign, M&C Saatchi will launch the Martell Very Special Nights experiences this month.

They aim to bring together food from the world’s finest French chefs and after-dinner performances from internationally acclaimed musicians, all set in stunning surroundings across France and the UK.

The first of these collaborations will be between Jamie Cullum and Raymond Blanc, where competition winners will experience an intimate live performance from the jazz singer and dinner inspired by Blanc at London’s Brasserie Blanc.

Vicky Wood, marketing controller at Pernod Ricard, said: "We are very pleased to be working with M&C Saatchi Sport & Entertainment on Martell. The creative platform they have developed is really exciting. The idea, centred around creating very special experiences, is designed to engage a baby-boomer audience."

Dave Roberts, head of entertainment at M&C Saatchi Sport & Entertainment, said: "We are delighted to have been appointed by Martell to deliver this incredibly exciting integrated campaign. Having worked with Jameson and Havana Club for many years, we are really pleased to be able to add Martell into our family of Pernod Ricard brands."

The campaign will run until July 2013.

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