Pernod Ricard creates 'hand-crafted' premium Beefeater gin

Distilled in a small copper still from the 19th century, Beefeater Burrough's Reserve is later rested in Jean de Lillet oak barrels to create a hand-crafted, ultra-premium gin.

Pernod Ricard creates 'hand-crafted' premium Beefeater gin

The gin will be released annually and presented in a distinctive and eye-catching glass bottle that has been embossed with botanical shapes.

Company: Pernod Ricard

Brand: Beefeater Burrough’s Reserve

Client: Adam Boita, marketing controller at Pernod Ricard UK

Agency: Coley Porter Bell

Designer: Stuart Humm

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