Pernod Ricard reviews £50m Euro media

LONDON - Pernod Ricard has called a £50 million media planning and buying review across six of its most important European markets.

Jameson... Pernod Ricard brand
Jameson... Pernod Ricard brand

The review includes the UK, where Vizeum holds the £6 million account across brands including Jameson, Jacob's Creek, Martell and Tia Maria in addition to Pernod. The other markets included in the review are France, Germany, Italy, Spain and Ireland.

Pernod's decision to review comes just over a year after Vizeum won the UK business following a pitch instigated by Pernod Ricard's acquisition of Allied Domecq. Vizeum fought off incumbent agencies ZenithOptimedia and Media Planning Group.

Sources suggested that the review was called by Pernod's central procurement department and is motivated by a desire to create savings. Agencies have already received briefs ahead of a pitch process which is likely to happen in September.

The media pitch follows a global creative review of the Jameson brand, with an agency expected to be appointed by the end of the month.

In its most recent set of financial results, Pernod Ricard increased first-half 2007 sales by 7.3 per cent and operating profits by 20 per cent.

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