Peroni collaborates with Italian fashion designer Antonio Berardi

LONDON - Peroni Nastro Azzurro, the Italian beer brand, has collaborated with the Italian designer Antonio Berardi to create a collection of fashion items and a window display at Harrods.

Harrods...Peroni window display by Antonio Beradi
Harrods...Peroni window display by Antonio Beradi

Beradi has created items such as a leather laptop case, a jewel bottle opener and a kagoule to support the beer brand.

The collaboration is being supported by a display at Harrods which runs until 8 June and features the newly created items alongside Peroni branding which takes the form of a 3D blue ribbon, the brand identity of Peroni.

A limited number of the items are available to buy at the online fashion boutique Yoox.com.

The partnership is designed to convey the Italian spirit of the brand.