Peroni Nastro Azzurro "Vita Con Stile" by WPP

Peroni embraces its Italian roots with a stylish spot.

Drawing inspiration from the bustling streets of Italy, Peroni Nastro Azzurro has launched a wholesome campaign in tribute to its fashion-forward homeland. The spot revolves around the tradition of La Passeggiata  an evening stroll used by locals to reflect and socialise, bringing families and friends together in the picturesque streets of Italy.

Released across digital, cinema and OOH, the work was created by Juliet McLaren and Dave Newbold, and directed by Jake Nava (whose previous works include Guinness "John Hammond, intolerant champion" and Vauxhall "Pyjama mama") through Cherry Films.