Perrier appoints Ogilvy Interactive to online business

- The Perrier Group of North America has appointed Ogilvy Interactive to its online business following a six way competitive review.

- The Perrier Group of North America has appointed Ogilvy Interactive to its online business following a six way competitive review.

Perrier, a division of Nestle, saw presentations from Think New Ideas, New York, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive, all San Francisco. Billings for the account were not disclosed.

Ogilvy Interactive has been tasked with developing a unified Web strategy for all 14 Perrier Group brands, which include Poland Spring, Deer Park, Calistoga and Ozarka.

Ogilvy & Mather also handles Perrier's above the line advertising in the US.







Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus