Perrier-Jouët, Louis Roederer and Lanson activate at National Champagne Week

National Champagne Week, taking place from 1-7 October at venues across the UK, will feature activations from a number of Champagne brands.

Perrier-Jouët : immersive tea at National Champagne Week
Perrier-Jouët : immersive tea at National Champagne Week

Perrier-Jouët will be hosting an 'Enchanted Tree' afternoon tea experience, similar to its L'Eden concept that was launched for the London Design Festival earlier this month. Guests will be able to pluck a Champagne flute from their very own enchanted tree and taste Champagnes paired with creations by guest pasty chef Romi Verstappen. 

Champagne Lanson has also partnered with Roman Baths Kitchen to launch Bath's first pop-up Champagne Bar & Terrace, overlooking Bath Abbey. The bar will be open throughout National Champagne Week and will serve a range of Lanson Champagnes as well as bar snacks. 

Louis Reoderer will be taking over the Conservatory at the Barbican, a tropical oasis with exotic fish and more than 2,000 species of tropical plants and trees. The Champagne brand will host the evening and take guests on an immersive journey through the Champagne region, with a tasting of five cuvees accompanied by canapes. 

G.H. Mumm, also at this year's event, will be devising a number of similar activations to those from last year. National Champagne Week was founded by Searcys.

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