Perriss to run Publicis media giant

John Perriss, the chairman of Zenith Media, has landed the top job

at Zenith Optimedia Group, the new holding company formed by Zenith and


Perriss, who becomes the chief executive, heads a global management

board dominated by Zenith directors.

Simon Lloyd, the chairman of Optimedia, takes the role of deputy

chairman and will head the group in Europe.

Steve King, Zenith's chief executive in Europe, is promoted within

Zenith to be the worldwide chief executive and takes the role of

director of business and strategy development of the holding


Rich Hamilton, Zenith's US chief executive, will run Zenith Optimedia in

the US. Zenith's Antony Young takes responsibility for Asia and John

Taylor, Optimedia's operations director, becomes the director of

strategic resources. Maurice Levy, the president of Publicis Groupe, and

Michael Bungey, the chief executive of Cordiant, complete the line-up

with places on the board.

Zenith and Optimedia will continue to run as separate networks retaining

their own management, clients and offices. Perriss said job losses were

unlikely if targets are met next year.

Discussions will move on to how Zenith and Optimedia can work more

closely in each local market, on shared learning across systems,

research and database management. Its use of increased buying power, as

the new group becomes the world's fourth-largest media services agency,

must be considered.

Levy said: "The management team headed by John Perriss and Simon Lloyd

is the very best in the industry and is a clear guarantee of the success

of the new company."