Persil has recruited B-Girl Terra - the eight-year-old breakdancer who shot to fame after a video of her performing in 2013 received three million online views in a week - for its new global campaign.
DLKW Lowe created the spot, which shows Terra playing hopscotch and then breakdancing when a beat kicks in. The girl’s clothes get dirty during the performance, but a quick head-spin makes them pristine again. The ad ends with the line: "Powerful stain removal with every spin." It was created by Ben Evans and Adam Sears, and directed by Nadia Marquard Otzen through Academy. Post-production was by Nineteentwenty with audio post-production by 750mph.