Persol 'a year of the sun' by Winkreative

The Italian eyewear brand Persol is launching an online animated ad campaign, created by Winkreative, featuring a man who visits different cities.

He is seen on a yacht, playing tennis and visiting art galleries, wearing different Persol sunglasses to suit each occasion.

The spot was written by Matthew Temple and art directed by Silke Klinnert. It was ?directed by Kevin Dart and Stéphane Coëdel through Passion Pictures.