Persol "vai, paparazzo!" by Publicis 133

Wim Wenders directs a lush homage to the Italian cinema of the 50s for the sunglasses brand Persol.

Publicis 133, the luxury-focused agency, created the online spot, which was shot by Wenders through 2AM and will be hosted on the Persol website. The black-and-white film comes across as a confusing love story where scenes are revealed to be movies within movies. The inspiration was Italian cinema of the 50s, as well as the French film La Nuit Américaine by François Truffaut. Wenders himself makes a cameo in the ad as the director.

Credits

Product
Client
Global brand manager
Agency
Executive creative director
Art director
Creative director
TV producer
Production company
2AM
Director
Executive producer
Producer
Italy service company
Producer
Editor
Post-production
MPC
Colourist
Audio post facility
Sound design and mix
Costume designer
Production designer

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