Perspectives Red Cell appoints new chiefs

Perspectives Red Cell, the integrated arm of the WPP-owned Red Cell, has promoted David Moody and Stuart Burnett to the roles of joint chief executives.

The move reflects Perspective's aim to build a more strategically and creatively led agency. Moody was previously the director of direct marketing, and Burnett was the joint creative director. Jim Archer becomes the sole creative director.

While speculation continues to surround the future of Red Cell's UK above-the-line offering, Perspectives has turned in a successful performance over the past year. It has won accounts including Shell Energy and a chunk of First Choice Holidays' business. It employs 85 staff.

Before joining Perspectives, Moody was the client services director at Wunderman and Burnett was the creative director at Brann after stints at Golley Slater and Grey.

Burnett said: "The agency is successful, but we need to ensure that we stay ahead of the market."

In addition to working as Perspectives' joint creative director, Burnett has also been supervising creative on some of Red Cell's key accounts.

However, he refused to comment on the future of Red Cell.

WPP is expected to announce the creation of a new-look Red Cell offering from the merger of its current operations with another agency.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus