Peta "98% human" by BBDO NY

Peta has released an ad aimed at stopping primates being used as actors. BBDO NY teamed up with Mill+ to create the spot, which shows a CGI primate in room while a voiceover describes the plight of apes used in films. At the end of the ad, the primate puts a gun to its head as the voiceover asks: "Could you live this life?" The ad was written by Alessandro Fruscella, art directed by Daniel Aykurt and directed by Angus Kneale through The Mill.

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