Peta "do it like they do" by Fallon London

The animal rights charity Peta has released an online film urging people to go vegan. The ad, Fallon’s second campaign for Peta since picking up the business last year, is available on YouTube and other social media. The spot shows a range of animals with vegan diets – including rhinos, buffaloes and stags – mating, accompanied by the children’s song Teddy Bears’ Picnic. It ends with the line: "Vegans have a bigger sexual appetite. Do it like they do." The work was written and art directed by Rick Gayton and Darren Beresford, and directed by Nico Kasakoff through Nunchaku Cine. Post-production was handled by Electric Theatre Collective.