PETA 'grace' by Matter

A little girl says a provocative 'grace' as her family sits down to a Thanksgiving meal in this new spot by Matter for animal charity, PETA.

The work aims to demonstrate the number of cruel treatments the turkeys are subjected to before they ever land on the dinner table.

PETA have released a series of ads recently urging consumers to consider what they are putting on their plate, and the benefits of going vegetarian.