Chief marketing officer
Social-media-savvy Markey is a committed champion of marketing effectiveness and ROI, so, not surprisingly, he knows exactly how each of his campaigns performed this year. In a word: well. The ‘We’re changing’ campaign, for example, delivered double-digit improvement to brand-health metrics, 7% revenue increase and an ROI of £3 for every £1 spent. Last year’s Christmas push, as well as garnering critical acclaim, drove a 5% year-on-year uplift in revenue. But Markey’s not just all about the numbers. His people skills are pretty enviable, too, with his team picking up the Chartered Institute of Marketing’s ‘Marketing Team of the Year’ award in 2015.
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