Pete Markey

Chief marketing officer

Post Office

Markey, by his own account, has had a "fun year". It has certainly been a busy one. Having left his post as chief marketing officer at RSA after eight years, where he rolled out a new global brand strategy for the insurance group, Markey joined the Post Office under the same title. Just a few months in, and he is already behind a major push telling UK consumers "We’re changing" – not to mention a celebrity-fronted Christmas campaign. Those changes include a £1bn-plus investment in branch improvements and a Design Lab to enable the business to "test and refine the customer experience", playing on its 300-year history and pushing it into the digital age. Markey himself is a digital junkie and has embraced social media, with 13,000 followers "and counting".

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