Peter Duffy

Group commercial director

EasyJet

One reason that Duffy is such a successful marketer (The Marketing Society’s Marketing Leader of 2014, no less) is his ability to get his points across with a mix of plain-speaking, wry humour and humanity, according to a colleague. At board meetings, he’s the one ensuring that the customer is at the centre, impressing with his keen insight and strategic nous, which led to the hugely effective ‘Generation easyJet’ positioning. This award-winning campaign has been credited by some with driving better-than-expected results earlier this year. Although he has been at easyJet only for three years, it’s safe to say Duffy is going places.



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