Peugeot-Citroen to hand task to Carat

Carat looks certain to have nailed the prized pounds 75 million media planning and buying account for Peugeot-Citroen.

Carat looks certain to have nailed the prized pounds 75 million

media planning and buying account for Peugeot-Citroen.



Peugeot-Citroen would not confirm that a decision had been taken but one

is known to be imminent.



BBJ, New PHD, Media Planning, Starcom Motive, Zenith and the incumbent

Initiative Media all pitched for the business. Last week, the list had

been pared down to Initiative and Carat.



The news will be welcomed by Carat’s parent company Aegis, which has

lost two major car accounts in the last nine months.



BBJ lost the pounds 85 million Volkswagen-Audi account in September 1999

and the pounds 25 million Nissan account went to OMD in February.



Initiative’s Peugeot-Citroen contract expires at the end of 2000. This

fits in well with Carat’s schedule as it is expected to hand over the

Nissan account to Manning Gottlieb Media at the end of the summer.



BBJ and Carat are pitching for the pounds 15 million BMW media buying

account, held by Zenith. It seems likely this will be placed with

Carat’s sister agency BBJ.



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