Peugeot shows off tech innovations in interactive trailer for 108

An interactive trailer featuring a soundtrack by Swedish singer-songwriter Lykke Li allows viewers to interrupt proceedings via clickable on-screen tags and view in detail some of the features on Peugeot's new 108 model.

Peugeot: interactive film lets viewers click for more details on 108 model
Peugeot: interactive film lets viewers click for more details on 108 model

The trailer shows off the Peugeot 108’s technological features including reversing camera, 7" colour touchscreen, keyless start and sliding roof; and even allows viewers to book a test-drive.

When watching the music video-style film, viewers are prompted with on-screen text to click for more details. The video is then paused and the user is taken to an overlayed screen carrying animation, film and text explaining various elements of the 108, while a sample from Lykke Li's track 'Gunshot' loops. 

The interactive trailer supports a wider campaign promoting the 108, which includes TV, print and digital advertising.

Client: Andy Goodall, internet manager, Peugeot UK

Agencies: 33 Seconds, Wirewax

Creatives: Nucco Brain