The agency saw off a challenge from Carlson Marketing Group, following a pitch process that also included Black Cat and Claydon Heeley Jones Mason.
EHS Brann has been working with Peugeot since its pre-merger days, having first won the account as EHS Realtime in 1994. The win sees the agency sign a three-year deal with the French car giant.
The first fruit of the re-appointment is likely to be work supporting Peugeot's presence at the Motor Show 2002 in Birmingham. The move will provide welcome stability for EHS Brann, which has spent the past year acclimatising to its new identity, following its formation last November out of a merger between the Havas-owned operations EHS Realtime and Brann.
Hugh Dickerson, Peugeot's manager of consumer programmes, said: "EHS Brann confirmed its understanding of Peugeot's ambition to deliver superior service and communications to customers."
Terry Hunt, EHS Brann's chairman, added: "We look forward to building on the success of work to date and continuing to develop the Peugeot brand."