The news was announced on the @PGtips Twitter feed after a teaser campaign for Monkey’s Monumental Mission.
EXCLUSIVE! Time to reveal my Monumental Mission, chums… I’m going to scale to the top of The Shard! #PGtipsRND #RND15 pic.twitter.com/sfuioYjDcw
— PG tips (@PGtips) February 3, 2015
The Unilever-owned tea brand has also run TV advertising to call attention to its plan to raise a million pounds through pack sales.
Red Nose Day, the biennial fundraising effort for Comic Relief, takes place this year on Friday 13 March.
