PHD beats Starcom Motive to land £3m Revlon business

LONDON - PHD has won the £3m media planning and buying account for the haircare and cosmetics giant Revlon International after a head-to-head pitch against Starcom Motive.

Manning Gottlieb OMD and MindShare were included in an earlier round of the review process, overseen by Media Audits. Mediaedge:cia, the incumbent agency, opted not to repitch for the account, which it inherited when The Media Edge and CIA merged.

Revlon kicked off its review in April this year, following the arrival of Chris Elshaw as Revlon's general manager for the UK and Ireland last July. Elshaw joined Revlon from Clairol and announced that he was keen to explore other agencies in the market.

The creative for Revlon's UK brands, which is handled by Wieden & Kennedy London, will not be affected by the review. Deutsche, the Interpublic-owned agency, creates Revlon's corporate advertising, which will also remain unchanged.

Revlon's brands include Revlon, the deodorant range Mitchum, the fragrance Charlie and the make-up brands Ultima II and Almay.

The company recently extended its range, introducing the Revlon SunCare brand and a cosmetics range that launched to coincide with the most recent instalment of the James Bond movies, 'Die Another Day'.

Halle Berry, the female star of the film, is the face of Revlon. The actress Julianne Moore is a previous celebrity endorser of the Revlon range.

No one at PHD was available to comment on the news as Campaign went to press.

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