PHD has held the account for the past six years and the agency has been invited to repitch by the Haystack Group, which is overseeing the review. Preliminary chemistry meetings are being held with agencies this week before a shortlist of agencies is drawn up.
Maya Bhose, UKTV's marketing director, said: "We have enjoyed a very close and positive relationship with PHD over the years, and we rate them highly. But we have a duty to review all our suppliers on a regular basis to ensure that we are getting the best service and the best value for money."
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