PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards

The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva.

Jan Gooding: the group brand director for Aviva, led this year's jury
Jan Gooding: the group brand director for Aviva, led this year's jury

A party at the Century Club in London last night looked at 94 entries from 23 agencies, covering 62 brands. 

Gooding said: "These case studies demonstrate the best thinking in the business and the ways in which newsbrands are being used to achieve great results. It's safe to say that creativity and clever thinking is alive and well."

OMD UK and PHD were the most awarded, with two top prizes each won by each media agency. OMD won best use of content for Cisco's "internet of (nearly) everything). It won jointly with Manning Gottlieb OMD, which was entered for Specsavers' "putting you in the umpire's shoes".

OMD also won the Chair's award for Channel 4's Alternative Election Night coverage.

PHD won the tablet award for Canon's "touch to see". The Omnicom agency also won the Omnimedia award for Mondelez International's "#OreoEclipse", in which a translucent cover wrap of The Sun was created at the time of a solar eclipse.

Rufus Olins, the chief executive of Newsworks, said: "It was heartening to see such high standards this year. Clients and agencies are finding richer and more ingenious ways of working in partnership with newsbrands, as you can see from the shortlisted, highly commended and winning entries." 

The winners are:

Best newspaper campaign 

M2M – Paddy Power, Rainbow Laces

Highly commended:

Manning Gottlieb OMD – Virgin Holidays, Thinking outside the box with Virgin Holidays

Shortlisted:

Manning Gottlieb OMD - Waitrose, Waitrose Christmas 2014

MediaCom - Sky, Game of Thrones

The Story Lab/Carat – Kellogg’s, Kellogg’s Masterbrand

 

Best newsbrand campaign

MediaCom – Sky Sports, Start of Season

Shortlisted:

Goodstuff - SodaStream, Summer 2015

MediaCom - Sky, You, Me & The Apocalypse

MediaCom - Subaru, Outback Extreme Review

Mindshare - Ford, WARP – an insight into the future of tech, brought to you by Ford Focus

OMD UK – Tourism Australia, Restaurant Australia

 

Best topical campaign

Mindshare - Unilever, Dove Invisible Dry – 100 Colours Ascot Ladies Day Activation

Shortlisted:

Blue 449 – Dixons Carphone, Black Tag event

OMD UK – Channel 4, Alternative Election Night

PHD - HBO, Game of Thrones, spoiler-free Metro edition

PHD – Mondelez International, #OreoEclipse

 

Tablet award

PHD - Canon, Touch to See

Shortlisted:

Mindshare - Ford, WARP – an insight into the future of tech, brought to you by Ford Focus

Starcom – Dextro Energy, Dextro Energy

 

Omnimedia award                           

PHD – Mondelez International, #OreoEclipse

Highly commended:

MediaCom - DFS, British quality defined

Shortlisted:

Blue 449 – Dixons Carphone, Black Tag event

M2M – Paddy Power, Rainbow Laces

OMD UK - Carlsberg, Carlsberg ‘Newsroom’

the7stars – P&O, Round World Cruises

ZenithOptimedia – Costa Coffee, Costa, Metro and Magic partnership

 

Best use of content (joint winners)

Manning Gottlieb OMD - Specsavers, Putting you in the umpire’s shoes

OMD UK - Cisco, Internet of (nearly) Everything

Highly commended:

MediaCom – Sony Mobile, #SonyRunYourWay

Shortlisted:

Goodstuff – Yorkshire Tea, Greatest Tea Challenge

Manning Gottlieb OMD – John Lewis, Sending the nation to sleep

MediaCom - DFS, British quality defined

PHD – Macmillan Cancer Support, If nobody speaks of remarkable things…

UM London – Fuller’s, London Pride "Made of London"

 

Chair’s award

OMD UK – Channel 4, Alternative Election Night