PHD promotes Holden and Jones to top roles

PHD has created a new management structure, promoting Louise Jones and Mark Holden to join Morag Blazey at the helm of the company.

The restructure is designed to strengthen PHD's creative media planning roots and reflects the fact that the agency's founders have moved on, away from the day-to-day running of the agency.

Jones takes on the new role of executive strategy director while Holden, who was the managing director of PHD's subsidiary, Rocket, joins the main agency as the executive planning director. Blazey remains the managing director, a role she has held since 1999.

Jonathan Durden, the chairman of the agency, becomes the president, while Tess Alps, formerly the deputy chairman, becomes the chairman. David Pattison remains the chief executive of the PHD network. Nick Horswell left to launch Uncle last year.

Durden said the new trio would have executive power "to radically change our product. We need thirtysomethings with energy and new ideas running the company - we need more heroes. We want to signal to our staff that you don't need to be businesspeople with an obsession with the bottom line to help run this company, you need to be brilliant media people. This is about putting media planning right at our core."

Holden said the new strategy and planning roles would give the agency greater focus. "The great opportunity at PHD is the fact the agency has the best of both worlds: fresh creative thinking and a real depth of intelligence."

PHD is now looking for a new head for Rocket.

- Perspective, p11.


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