PHD retains $300m Gap global media account

PHD has retained its $300m Gap account after a pitch involving undisclosed agencies.

Gap: PHD retains global media account
Gap: PHD retains global media account

The US-based clothing retailer called a procurement-led review of its business in May.

PHD has held the estimated £30m pan-European Gap account since January 2007 when it pitched against the incumbent, ZenithOptimedia. However, the bulk of Gap's spend is focused on its Gap, Banana Republic and Old Navy business in the US.

The retailer has around 2,700 stores in the US including its Old Navy and Banana Republic brands, around 188 in Europe and 154 in Asia.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content