PHD scoops US$60m National Australia Bank media account

SYDNEY - PHD has won the media planning and buying account for National Australia Bank (NAB). ZenithOptimedia is the incumbent media agency on the account.

PHD scoops US$60m National Australia Bank media account

The business is understood to be worth between US$50 and $60 million.

According to Nielsen, NAB spent US$33.4 million on main media last year, a marginal decrease on 2008.

NAB is ranked the 17th largest bank in the world measured by market capitalisation. NAB operates 1,714 branches and service centres and 2,939 ATMs globally.

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