PHD tipped to handle HTC media business

PHD is tipped to have picked up HTC's media planning and buying in selected Asian markets.

HTC: media business in selected Asian markets tipped to go to PHD
HTC: media business in selected Asian markets tipped to go to PHD

Sources say Omnicom Media Group's PHD is already handling HTC's business in Hong Kong and India, while the business still officially resides with AOR ZenithOptimedia.

Last year, Taiwan-headquartered HTC awarded its estimated US$40m media and digital business in China to ZenithOptimedia and Digitas.

HTC launched its smartphones in China late 2010, and debuted a new range across the region to coincide with the launch of Microsoft's Windows Phone 7.

This article first appeared on Campaign Asia.