PHD wins Expedia's £4m planning and buying account

LONDON - Expedia, the online travel service, has appointed PHD to handle its £4m UK media planning and buying account.

The business was previously handled by Media Planning Group.

PHD won the account after a pitch process handled through the AAR. Online media buying will remain with MPG, through its Media Contacts division.

The appointment of PHD is effective from January when it will work with Euro RSCG Wnek Gosper, which was appointed earlier this year and introduced the "what's your perfect trip?" advertising.

Expedia has attempted to position itself as a website that offers more than just flights and is trying to get consumers to use it as more of a comprehensive holiday website.

CHI created a large marketing campaign for a January sales promotion, involving price reductions and holidays, flights, car hire and accommodation.

This involved TV, radio, press, outdoor and online activity.

Expedia launched in October 1998. Its main shareholder, Microsoft, sold its stake last year to the owner of Ticketmaster, USA Interactive.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Ian Darby, recommends


Read more

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content