- Tobacco giant Philip Morris may return to television advertising in the US with a series of public service-style commercials aimed at halting underage smoking.
Philip Morris has confirmed that its lead agency, Leo Burnett, is in the process of filming public service spots, but as yet no decision has been taken as to whether the ads will air.
The initiative is part of an on going campaign at Philip Morris to circumvent underage smoking.
Under US legislation currently being considered, primarily to raise the tax on cigarettes, tobacco companies will be fined if underage smoking does not decline.
Earlier this year, Philip Morris joined with three other tobacco companies to fund commercials lobbying against the bill's proposals, although its ads did not mention the issue of fines.