Philip Slade, the creative director of PurchasePoint, has declined
to renew his contract and will be launching a new agency.
Slade will be joined by senior industry figures whose identities have
yet to be confirmed. An announcement is expected on 7 April once
contractual obligations have been fulfilled. The agency will launch with
four key clients from the drinks and entertainment sector.
’It will be a non-media specific agency,’ Slade explained. ’And, apart
from Circus, there will be no-one else like us around.’
Slade joined PurchasePoint two years ago after a four-year stint as
creative director at IMP. There he picked up an ISP Gold award for a