AgencyOgilvy & Mather
SectorConsumer Goods and Technology brands
Philips' campaign tells the transformative story of Keith Hart, an amateur Elvis tribute artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing on stage as his hero.
The work drives awareness of the brand’s personal-health products.
The film launched during Elvis Week (10-16 August 2016) in Memphis, Tennessee. It is supported by additional online films and promoted through social media, Philips websites and global PR running for four weeks.