Philips creates online comedy series for YouTube

Philips is spicing up product demos by taking the plunge into comedy, with a new online TV series called 'Nigel and Victoria', running on YouTube.

In the eight-episode series, Nigel, played by 'The Thick of It' actor Ben Willbond, is an uptight marketing manager for Philips.

Victoria, played by Dutch actress Victoria Koblenko, is a foxy gadget reviewer and Nigel falls in love with her in the first episode, where they are shooting a TV show. The comedy arises because Nigel does not understand how he should behave on the set.

The series promotes iPad accessories, a solar power pack and headphones. Eight episodes have been made, and they will be uploaded on a weekly basis at a dedicated YouTube channel, as well as being available on Philips.com.

For those who can’t get enough of Nigel and Victoria’s exploits on YouTube, there is a Facebook page and a Twitter feed as well.

The series has been produced by Hoot, which specialises in making humorous content for online, radio, mobile and more, and Wenneker TV, an online video production company.

It is created by Philips, which is currently in the midst of a review of its $100m digital account. The account is currently held by Tribal DDB.

Gary Raucher, vice-president and head of integrated communications at Philips Consumer Lifestyle, said: "Today’s online-savvy consumers expect a brand to do more than simply push its products. Consumers want brands to engage with them in an open and credible way.

"They also want brands to make entertaining content that they can discover for themselves and share online. ‘Nigel and Victoria’ is a great example of this and we hope the public embraces the show."

The launch of the YouTube channel follows Foster's revelation that it was planning to reunite the teams behind the comedy 'I'm Alan Partridge' to create a new episode to be shown online.